NEDATO EVOLVES WITH DEMAND FOR PLANETPROOF
The demand for suitable consumer potatoes with PlanetProof is growing strongly. As a market-oriented growers organization, Nedato wants to evolve and seize opportunities in the market.
This certification requires great efforts from the growers, because this will be placed next to the other existing certificates. That is why we are committed to providing insight into the efforts and investments for PlanetProof and to pay out an extra compensation. To qualify for that extra compensation, the PlanetProof certificate must not only be obtained, but also the requirements of retail-suitable potato quality (determined upon delivery) must be met. These are listed in our Table Potato Regulations 2019.
In the coming harvest year we want to gain experience with PlanetProof, both in terms of practical feasibility with growers and also the opportunities to get a good compensation from the market.